Hi, I'm Sam Brand

I'm a product manager. Over the past decade I've worked at companies like Stack Overflow, Slader, Quizlet, and Papa, where I work today.

This is my personal website. I'm using this space to share tutorials on SQL concepts which I have used consistently through my career, and which I have taught to others. Usually, when I teach these concepts it's using proprietary data locked behind a firewall. That's only useful for employees who have access. So on this website all tutorials use public data available to anyone, for free, through BigQuery.

The articles found on this website come in 3 general flavors:

SQL 101 – To help you if you're just getting started.

SQL for Product Managers – Histograms, retention, and funnels to tell stories with data and to validate product decisions.

Other – Musings on product management and analytics, such as how I learned SQL, and why you should, too.

Contact Me

Reach out and say hi!

Let me know if you found these articles helpful, if you found an error, have a question, or a request for a new tutorial. Also, I'm always interested in hearing about opportunities to help you or your team.

Find me on LinkedIn or send me a message here: